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The opposition between vertical and horizontal, and the angles in between. You create contrast with direction when your text is
going in different                      in the design.

Turning one word on its side can have a dramatic effect on a layout. Directional contast is a great way to prompt the viewer to take a quick emotion or message viewpoint without interrupting the information the viewer has read or will read. The viewer's eye is like water. Once it has entered the picture plane it will seek the course of least resistance. Left to its own devices, the eye is happy to move around, seeing the easiest route - the conventional reading direction (left to right).

Take a look at the quote below:

By using direction, the designer can provide STRONG pathways for the eye to adhere to, sweeping through the prime areas of focus and moving along, but not falling outside the edge of the picture plane. If the designer has control, the viewer will feel that they are "compelled" in a direction from the image.


Contrast with Form
Contrast with Structure
Contrast with Texture
Contrast with Color
Contrast with Direction
Contrast with
Contrast with Size


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