Contrast with Size
Contrast with Form
Contrast with Structure
Contrast with Texture
Contrast with Color
Contrast with Direction
Where did these Contrast Rules come from?
The seven contrasts of typography were concepts developed by Canadian designer Carl Dair. Dair's contributions to his field have helped construct the building blocks of design education today and any young designer should take the time to familiarize themselves with the concepts that Dair presents.
What is Contrast?
Contrast is the state of being strikingly different from something else.
Contrast between text and its background is even more essential in layouts. If there isn’t sufficient contrast, your audience will have to strain to read your publication; most likely, they won’t bother at all! Before placing yellow text on a blue background, take a moment to reorder your priorities - do you want your design to be pretty or legible?
Contrast is probably one of the most important rules you will use in typographical design. Contrast is important because not all content has the same content. You can direct the viewer’s eye to the most important part of your logotype as well as enhancing the visual appearance. There are seven basic methods to creating typographical contrast.